Canon hired Dentsu creative studios and photographer Linden Gledhill for a new ad campaign for their Pixma ink printer brand.The idea they had for the campaign was magnificent, they wanted to bring colors to life, reflecting the quality of printing the advertised product offers, their idea was to create colored paint sculptures using sound vibrations. By wrapping a membrane around a small speaker, ink drops were placed on this membrane and the speaker was turned on. once it began to vibrate the ink begins to jump up and down. High-speed video cameras and still cameras were used to capture the ink’s motion including a special camera that circles around the sculptures while snapping several shots to see them from all angles. They created various sculptures with different mixes of colors and different sound frequencies.
Watch the making of Pixma ad campaign, the results speak for itself:
Canon Pixma: Bringing colour to life from Dentsu London on Vimeo.
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