For the last 90 years many people around the world have been enjoying the style of Italian brand – Gucci. As a culmination of celebrating the anniversary, the fashion house decided to open its own museum to mark its evolution and preserve the most significant moments through their history. The official opening was held on the 26th of September 2011 with the presence of many stars from the fashion industry world. starting from September 28, the first visitors were able to enjoy the evolution of the Gucci story.
Located in the heart of its hometown – Florence, Italy, inside the 14th century Palazzo della Mercanzia in the Piazza Signoria, the Gucci Museo consists of 3 floors and covers 1, 715 square meters (18, 460 square feet). The permanent museum exhibition from Gucci archive will be accompanied by the contemporary art installation supported by the Pinault Foundation. All the Gucci archives are preserved in the private basements, the tour floors are arranged by themes, not by the chronology of development.
The ground floor invites the visitors to the atmosphere of the museum through the icon store, bookshop, café and gift shop yet providing a gathering spot for the socializing component. First floor covers the contemporary art works in the Contemporary Art Space, and continues the tour with other luxurious themes and items (flora world motif, handbags, red carpet creations, unique clutches and rare valuables). The second floor concludes the museum visit with house products in Lifestyle and Sport hall with the chronicles of Gucci logo evolution in Logomania room. Half of the ticket price goes for the fund to preserve and restore monuments of the city of Florence.