In 2009, Sony UK launched a new ad campaign for their new line of Bravia LCDs, the concept of the ad was colors, lets show the consumer how good real life colors will show up on their screens. A prinicipal that was presented in its most primative meaning, a blast of colors and the resulting rainbow-like mess on its urban surrounding. They used thousands of gallons of paint and fireworks to blast it across a multi-storey high rise in Queen’s Court, Toryglen, in Glasgow.
The following specs were used to produce a one minute video:
- 70,000 litres of paint
- 358 single bottle bombs
- 33 sextuple air cluster bombs
- 22 Triple hung cluster bombs
- 268 mortars
- 33 Triple Mortars
- 22 Double mortars
- 358 meters of weld
- 330 meters of steel pipe
- 57 km of copper wire
The campaign was an innovative success in showcasing colors through a brilliant theatrical gadget.
Watch the Sony Bravia commercial, then go through the making pictures:
It was such a surprise to me, that it has been a real shoot – from the moment I saw it, I believed it has been generated completely on the computer with high skill renders