Zero Gravity Photography for Chocolate Trail Campaign by NAM
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Zero Gravity Photography for Chocolate Trail Campaign by NAM

Chocolate has never looked as stylish as it did during the Chocolate Trail campaign. I assumed these stunning images were created in Photoshop with some sort of composite photography layers, but I was mistaken. Everything is as it appears with the help of thin wires holding the matrix in place.

The ad campaign was led by Tokyo-based graphic/art collective NAM for the Harbour City Chocolate Trail, a charity project for the Hong Kong Blood Cancer Foundation.

Watch the video of the making:

[Via: This is Colossal][Photos: NAM]

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  • http://www.mahmoudhermes.wordpress.com Mahmoud Hermes

    amazzzzzzzzzzzzzzzzzzzzing :)

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