Chocolate has never looked as stylish as it did during the Chocolate Trail campaign. I assumed these stunning images were created in Photoshop with some sort of composite photography layers, but I was mistaken. Everything is as it appears with the help of thin wires holding the matrix in place.
The ad campaign was led by Tokyo-based graphic/art collective NAM for the Harbour City Chocolate Trail, a charity project for the Hong Kong Blood Cancer Foundation.
Watch the video of the making: