Reviving Egypt’s Postcards, at 10 Mahmoud Bassiouny
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Reviving Egypt’s Postcards, at 10 Mahmoud Bassiouny

Project Postcard, a simple yet appealing initiative set to redefine postcards of Egypt. The eye-catching project is a product of conversations between Gino Kamal, Hoda El Sherif and Heba Nawara of Egyptian art & culture studio 10 Mahmoud Bassiouny in Cairo. They discovered that by conducting a simple Google image search for keywords Egypt postcards, results returned very traditional types of postcards with prints of pharaohs, pyramids, and museums; stereotypes that -according to them- do not represent today’s Egypt anymore.

The 3 artists decided to reset the standards of Egypt’s presentation with a more expressive and sincere interface, simply because, some people still like to collect/ send postcards! And a message should be delivered realistically.

The studio invites photographers to submit their photography of daily elements and events in Egypt, as cars, motorbikes, streets, vendors, buildings, traffic, bridges, football, food, music, graffiti, protests, portraits, street coffee shops, double parking. The photos are turned into postcards and printed with a fund-raised budget in an attempt to introduce the real Egypt to visitors and collectors. Their only conditions are No Orientalism, No Stereotyping, and No Clichés.

Take a look at the first batch of postcards sent to us by Gino:

The project is a non-profit one, money made out of sales will be re-injected back in the project, and artists’ credits shall be printed on each postcard. If you’d like to participate with your photography in Project Postcard, get in touch with 10 Mahmoud Bassiouny’s through their Facebook page or email for more guidelines.

[Photography by Gino Kamal]
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