McDonald’s Reflective Billboard Only Visible at Night
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McDonald’s Reflective Billboard Only Visible at Night

Advertising agency Cossette, based in Vancouver, BC, came up with a brilliant billboard design for McDonald’s restaurant. To target potential customers of the night looking for a fast meal on the go, a reflective billboard was designed which during daytime appears to be blank with no message, but at night the driving cars’ headlights reveal an advertising message that reads “Open all night”; definitely an attention grabber.

Watch the presentation video:

[Via Fubiz]

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