Coca Cola came up with one of their best marketing campaigns in their marketing history. After a study that stated that 50% of Australians haven’t tasted a Coke during a given month, the company decided that its time to reconnect with the public and remind the people of their favorite soft drink, and they’ve done it brilliantly.
The company picked 150 of the most popular names in Australia and printed a unique name on each Coke bottle, urging user to “Share a Coke” with a special someone. The move grabbed immense attention and triggered sales like never before, booming the company’s profits and regaining its proper public exposure. Well done Coca Cola Australia, the benchmark of marketing has just been raised drastically!