Illusion of Choice
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Illusion of Choice

Shopping is one of the ways to escape stress, bring some extra happiness through the purchase, and even relax your mind between the shelves of the nearby store. The variety of products is keeping us always interested to try something new. We believe we have plenty of choice. But is this true, or we are just being tricked into this illusion? In reality, there are 10 tycoons who influence our everyday shopping decisions through great marketing. Plenty of products and trademarks make us feel on the safe side with freedom and independence of grabbing our favorite products or trying something new. You might find it appealing to discover the dark side!

(Disclaimer: We are not sure how up-to-date the graphic is. For example, it has not been updated to reflect P&G’s sale of Pringles to Kellogg’s in February.)

[Via Food Convergence]

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  • http://charliesaidthat.com/digital charliesaidthat

    Which to be fair… is a fairly good range of choice. Better than only 2 companies owning all that…

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