Reflections Campaign
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Novartis “Reflections” Campaign

Advertising photographer Tom Hussey photographed an award winning campaign for Novartis’ Exelon Patch, a prescription medicine for the treatment of mild to moderate Alzheimer’s dementia. The highly conceptual photographs depicted an older person looking at the reflection of their younger self in a mirror. This is where the set acquired its title; Reflections. The photo compositions went viral once revealed and pulled at heartstrings all over the world. They are a sincere peek into the lives of strangers that truly tell a lifetime of stories in single images.

[Via Behance

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