Russian advertising agency Saatchi & Saatchi has been assigned to promote the Schusev State Museum of Architecture in Moscow. In their campaign, they created a series of jaw-dropping posters showing what lies below famous Russian architectural landmarks as Saint Basil’s Cathedral, Lomonosov Moscow State University and Bolshoi Theater, hinting the kind of exclusive information the museum would house about Russian heritage. A brilliant way to arouse one’s curiosity!
Saint Basil’s Cathedral
Lomonosov Moscow State University