The Psychology of Color

The Psychology of Color

Color has tremendous impact on us. Subconsciously, we associate different colors with different things, emotions and actions. When it comes to marketing, color can make a product or an idea more likable and comprehensive, and can boost sales and turn campaigns around. Choosing the right color is always vital for marketing.

Nearly 85% of consumers name color as the primary reason that they purchase a particular product. 93% look at visual appearance when they buy a product and color improves comprehension, learning and readability. This infographic examines the psychology of color and looks at some common associations of different colors.

When you are looking at the best visual choice for your next project, this color infographic should be a handy guide. Whether you are painting a room at home or designing a web site, color matters. Be sure to do some careful research

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  • Izzabella

    I am so glad that I saw this, now I know how to avoid the hard sale thank you for the

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