Starbucks opened a new store in New Orleans, USA. New location on Canal Street was inspired by city’s history and was designed to imagine how would the place look like as if it belonged to a Louisianan merchant in the early 1900s resembling the old apothecary store. The front room is a room where the merchant would have worked, and the back one – his living space – has more relaxed atmosphere. Lots of interior pieces were made by local artists. The new coffeeshop is an example of Starbucks approach of honoring the neighborhood’s culture through the store’s design.