CarPlay - Apple's Next Strike of Domination

CarPlay – Apple’s Next Strike of Domination

In 2007, when Apple revealed the new iPhone, it was a game changer, something that got all the other market players to rethink their technologies. Just as some of the other competitors are starting to significantly catch up, Apple is about to hit another jackpot. Meet ‘CarPlay’, the tech giant’s next move to dominate your car’s living room. CarPlay is an integrated info-tainment iOS interface for your iPhone built-in your car’s dashboard. It features Siri voice control and is specially designed for driving scenarios. It also works with your car’s controls — knobs, buttons, or touchscreen. And the apps you want to use in the car have been re-imagined, so you can use them while your eyes and hands stay where they belong.

During the 2014 Geneva Motor ShowApple announced that leading auto manufacturers will roll out ‘CarPlay’, a fully integrated iOS infotainment system for using iPhone in the car. CarPlay gives iPhone users an incredibly intuitive way to make calls, use maps, listen to music and access messages with just a word or a touch. Users can easily control the system from the car’s native interface or just push-and-hold the voice control button on the steering wheel to activate ‘siri’ without distraction. Vehicles such as Ferrari, Mercedes-Benz and Volvo will premiere CarPlay this week, with additional manufacturers including BMW, Ford, GM, Honda, Hyundai, Jaguar, Land Rover, Kia, Mitsubishi, Nissan, Peugeot, Citroën, subaru, Suzuki and Toyota introducing the smart dash later this year.

Once an iPhone is connected to a vehicle with CarPlay integration, ‘siri’ helps users easily access contacts, make calls, return missed calls or listen to voicemails. When incoming messages or notifications arrive, ‘siri’ provides an eyes-free experience by responding to requests through voice commands, by reading drivers’ messages and letting them dictate responses or simply make a call. It also gives drivers access to all of their music, podcasts, audiobooks and iTunes radio with easy navigation through listening choices from the car’s built-in controls or with ‘siri’.

The new product, currently in a ‘coming soon’ phase , brings up a valid question – what happens if the driver doesn’t have an iPhone? Is the navigation unit and sound system rendered unusable? Even if not, the move is clearly logical on Apple‘s part for an attempt to divert more market share to their flagship iPhone. In class.


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