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Real Art of Baking

Any baking lovers here? Me personally find baking as a way of meditation with a lovely and tasty outcome in the end. As an amateur time spending it requires some kind of inspiration. This video is definitely one of it. It was done by Proximity BBDO and two directors from Le Potager as a commercial for French coffee brand Carte Noir. Real art of baking not less. Each move is hypnotic and the result is a masterpiece. Check out Carte Noir’s website for more recipe details on this little delicious pastry and for few more tasty videos.

Christmas Miracle Arranged by Canadian Airlines

Canada’s  airlines company WestJet recently arranged a real Christmas miracle for their 250 customers traveling from Hamilton and Toronto International Airports for two Calgary-bound flights. Passengers had to scan their boarding passes in Santa’s kiosks in the airport and say what they want for Christmas. The wishes happened to vary from fresh socks to a big-screen TV. After everyone boarded more than 150 WestJet employees ran to luggage carousel as the passengers arrive. WestJet will start donating flights to families in need if video will get at least 200,000 views on YouTube. Published on December 8th, it already got more than 12,000,000 hits! Enjoy the… Read more »

What The Internet Thinks Of Women! A UN Ad Campaign Reveals

This UN-driven campaign uses the worlds most popular search engine – Google, to show how gender inequality is a worldwide problem. The adverts show the results of genuine searches through Google’s auto-complete search feature depending on the popularity of a search phrases. In this case the most searched phrases are not funny, and sometimes disturbing!

Giant Submarine Pops Up in the Middle of Milan

On October 1st a giant submarine suddenly burst through the concrete path  in the middle of Piazza Mercanti in Milan, Italy. Surprising appearance was accompanied by sailors’+ performance and a smart car as if left in chaos next to the intruders. This creative idea belongs to advertising agency M&C Saatchi Milano  as a part of the marketing campaign for an insurance company Europ Assistance IT new “Protect your life” plan and launch of the lifepark protection store. You can not disagree, who knows where the other submarine is going to pop up?

IBM’s Smart Street Furniture by Ogilvy France

Our life is becoming more and more urban, digital and fast in many aspects, even the way advertisement campaigns go, they have to catch up to grab our spoiled attention. Some cities are over decorated with huge billboards fighting to be noticed. IBM decided to slow down and go back to the basics with its new philosophy of People for smarter cities. Together with Ogilvy and Mather France it created very convenient and simple street furniture combined with a light ad just by changing the shape of a conventional standard billboard shield. Bright colors of their rain shelters, benches and… Read more »

The Psychology of Color

Color has tremendous impact on us. Subconsciously, we associate different colors with different things, emotions and actions. When it comes to marketing, color can make a product or an idea more likable and comprehensive, and can boost sales and turn campaigns around. Choosing the right color is always vital for marketing. Nearly 85% of consumers name color as the primary reason that they purchase a particular product. 93% look at visual appearance when they buy a product and color improves comprehension, learning and readability. This infographic examines the psychology of color and looks at some common associations of different colors. When… Read more »

Saatchi & Saatchi’s Discover The Full Story

Russian advertising agency Saatchi & Saatchi has been assigned to promote the Schusev State Museum of Architecture in Moscow. In their campaign, they created a series of jaw-dropping posters showing what lies below famous Russian architectural landmarks as Saint Basil’s Cathedral, Lomonosov Moscow State University and Bolshoi Theater, hinting the kind of exclusive information the museum would house about Russian heritage. A brilliant way to arouse one’s curiosity! Saint Basil’s Cathedral Lomonosov Moscow State University Bolshoi Theatre [Via Demilked]

Promoting Art Studies in An Unusual Way – Anti-Drug PSAs Parody

This can be considered the most unique way to attract students to a certain subject of study. The College for Creative Studies teamed up with advertising firm Team Detroit and came up with a smart ad concept to attract students to their art courses. Instead of going the regular way and bragging about their courses, they decided to use reverse psychology. The posters parody the famous PSA anti-drug ads from the 80′s and disclose supposedly harmful effects of art studies.

Novartis “Reflections” Campaign

Advertising photographer Tom Hussey photographed an award winning campaign for Novartis’ Exelon Patch, a prescription medicine for the treatment of mild to moderate Alzheimer’s dementia. The highly conceptual photographs depicted an older person looking at the reflection of their younger self in a mirror. This is where the set acquired its title; Reflections. The photo compositions went viral once revealed and pulled at heartstrings all over the world. They are a sincere peek into the lives of strangers that truly tell a lifetime of stories in single images.

Illusion of Choice

Shopping is one of the ways to escape stress, bring some extra happiness through the purchase, and even relax your mind between the shelves of the nearby store. The variety of products is keeping us always interested to try something new. We believe we have plenty of choice. But is this true, or we are just being tricked into this illusion? In reality, there are 10 tycoons who influence our everyday shopping decisions through great marketing. Plenty of products and trademarks make us feel on the safe side with freedom and independence of grabbing our favorite products or trying something… Read more »

Share a Coke – Coca Cola’s Genius Marketing Campaign in Australia

Coca Cola came up with one of their best marketing campaigns in their marketing history. After a study that stated that 50% of Australians haven’t tasted a Coke during a given month, the company decided that its time to reconnect with the public and remind the people of their favorite soft drink, and they’ve done it brilliantly. The company picked 150 of the most popular names in Australia and printed a unique name on each Coke bottle, urging user to “Share a Coke” with a special someone. The move grabbed immense attention and triggered sales like never before, booming the company’s profits and regaining its proper… Read more »

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