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Color has tremendous impact on us. Subconsciously, we associate different colors with different things, emotions and actions. When it comes to marketing, color can make a product or an idea more likable and comprehensive, and can boost sales and turn campaigns around. Choosing the right color is always vital for marketing. Nearly 85% of consumers name color as the primary reason that they purchase a particular product. 93% look at visual appearance when they buy a product and color improves comprehension, learning and readability. This infographic examines the psychology of color and looks at some common associations of different colors. When…
Russian advertising agency Saatchi & Saatchi has been assigned to promote the Schusev State Museum of Architecture in Moscow. In their campaign, they created a series of jaw-dropping posters showing what lies below famous Russian architectural landmarks as Saint Basil’s Cathedral, Lomonosov Moscow State University and Bolshoi Theater, hinting the kind of exclusive information the museum would house about Russian heritage. A brilliant way to arouse one’s curiosity! Saint Basil’s Cathedral Lomonosov Moscow State University Bolshoi Theatre [Via Demilked]
This can be considered the most unique way to attract students to a certain subject of study. The College for Creative Studies teamed up with advertising firm Team Detroit and came up with a smart ad concept to attract students to their art courses. Instead of going the regular way and bragging about their courses, they decided to use reverse psychology. The posters parody the famous PSA anti-drug ads from the 80′s and disclose supposedly harmful effects of art studies.
Advertising photographer Tom Hussey photographed an award winning campaign for Novartis’ Exelon Patch, a prescription medicine for the treatment of mild to moderate Alzheimer’s dementia. The highly conceptual photographs depicted an older person looking at the reflection of their younger self in a mirror. This is where the set acquired its title; Reflections. The photo compositions went viral once revealed and pulled at heartstrings all over the world. They are a sincere peek into the lives of strangers that truly tell a lifetime of stories in single images.
Shopping is one of the ways to escape stress, bring some extra happiness through the purchase, and even relax your mind between the shelves of the nearby store. The variety of products is keeping us always interested to try something new. We believe we have plenty of choice. But is this true, or we are just being tricked into this illusion? In reality, there are 10 tycoons who influence our everyday shopping decisions through great marketing. Plenty of products and trademarks make us feel on the safe side with freedom and independence of grabbing our favorite products or trying something…
Coca Cola came up with one of their best marketing campaigns in their marketing history. After a study that stated that 50% of Australians haven’t tasted a Coke during a given month, the company decided that its time to reconnect with the public and remind the people of their favorite soft drink, and they’ve done it brilliantly. The company picked 150 of the most popular names in Australia and printed a unique name on each Coke bottle, urging user to “Share a Coke” with a special someone. The move grabbed immense attention and triggered sales like never before, booming the company’s profits and regaining its proper…
