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List/Grid Tag Archives: 10 Mahmoud Bassiouny

Reviving Egypt’s Postcards, at 10 Mahmoud Bassiouny

Project Postcard, a simple yet appealing initiative set to redefine postcards of Egypt. The eye-catching project is a product of conversations between Gino Kamal, Hoda El Sherif and Heba Nawara of Egyptian art & culture studio 10 Mahmoud Bassiouny in Cairo. They discovered that by conducting a simple Google image search for keywords “Egypt postcards“, results returned very traditional types of postcards with prints of pharaohs, pyramids, and museums; stereotypes that -according to them- do not represent today’s Egypt anymore.

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