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List/Grid Tag Archives: advertisement

Pop Icons Placed into Vintage Ads

David Redon, art director from Paris, France, mixed some great old American advertisement with modern singers and musicians under title “Ads Libitum”. His clever vintage posters include many known stars such as Kanye West, Pharrell Williams, Beyoncé, Amy Whinehouse and many others. “I like the shift between vintage and modern pop culture, because these days the border between art and commercial is very small, and artists work their images like brands do. I started working on this project last summer, but it started to buzz maybe two months ago. It takes me one or two hours to create an ad. I search for the… Read more »

Christmas Miracle Arranged by Canadian Airlines

Canada’s  airlines company WestJet recently arranged a real Christmas miracle for their 250 customers traveling from Hamilton and Toronto International Airports for two Calgary-bound flights. Passengers had to scan their boarding passes in Santa’s kiosks in the airport and say what they want for Christmas. The wishes happened to vary from fresh socks to a big-screen TV. After everyone boarded more than 150 WestJet employees ran to luggage carousel as the passengers arrive. WestJet will start donating flights to families in need if video will get at least 200,000 views on YouTube. Published on December 8th, it already got more than 12,000,000 hits! Enjoy the… Read more »

Promoting Art Studies in An Unusual Way – Anti-Drug PSAs Parody

This can be considered the most unique way to attract students to a certain subject of study. The College for Creative Studies teamed up with advertising firm Team Detroit and came up with a smart ad concept to attract students to their art courses. Instead of going the regular way and bragging about their courses, they decided to use reverse psychology. The posters parody the famous PSA anti-drug ads from the 80′s and disclose supposedly harmful effects of art studies.

Illusion of Choice

Shopping is one of the ways to escape stress, bring some extra happiness through the purchase, and even relax your mind between the shelves of the nearby store. The variety of products is keeping us always interested to try something new. We believe we have plenty of choice. But is this true, or we are just being tricked into this illusion? In reality, there are 10 tycoons who influence our everyday shopping decisions through great marketing. Plenty of products and trademarks make us feel on the safe side with freedom and independence of grabbing our favorite products or trying something… Read more »

McDonald’s Reflective Billboard Only Visible at Night

Advertising agency Cossette, based in Vancouver, BC, came up with a brilliant billboard design for McDonald’s restaurant. To target potential customers of the night looking for a fast meal on the go, a reflective billboard was designed which during daytime appears to be blank with no message, but at night the driving cars’ headlights reveal an advertising message that reads “Open all night”; definitely an attention grabber.

Zero Gravity Photography for Chocolate Trail Campaign by NAM

Chocolate has never looked as stylish as it did during the Chocolate Trail campaign. I assumed these stunning images were created in Photoshop with some sort of composite photography layers, but I was mistaken. Everything is as it appears with the help of thin wires holding the matrix in place.

Plant for the Planet – Cut Leaf Illustration Ad Campaign
What Happens in Bookstores at Night [VIDEO]

Sean Ohlenkamp and wife Lisa, after organizing their own bookshelf at home, they re-gathered their efforts for Type Bookstore in Toronto, Canada. They spent sleepless nights of animating books with a crew of over 20 people. The creation resulted in Joy of Books, with music produced especially for the short film by Grayson Matthews. The animation is definitely the perfect marketing for the Canadian bookshop. Watch the Video:   [Via Metafilter, Colossal]

Sony’s Colour Like No Other – UK [VIDEO]

In 2009, Sony UK launched a new ad campaign for their new line of Bravia LCDs, the concept of the ad was colors, lets show the consumer how good real life colors will show up on their screens. A prinicipal that was presented in its most primative meaning, a blast of colors and the resulting rainbow-like mess on its urban surrounding. They used thousands of gallons of paint and fireworks to blast it across a multi-storey high rise in Queen’s Court, Toryglen, in Glasgow. The following specs were used to produce a one minute video: 70,000 litres of paint 358 single bottle… Read more »

Dancing Color Sculptures [VIDEO]

Canon hired Dentsu creative studios and photographer Linden Gledhill for a new ad campaign for their Pixma ink printer brand.The idea they had for the campaign was magnificent, they wanted to bring colors to life, reflecting the quality of printing the advertised product offers, their idea was to create colored paint sculptures using sound vibrations. By wrapping a membrane around a small speaker, ink drops were placed on this membrane and the speaker was turned on. once it began to vibrate the ink begins to jump up and down. High-speed video cameras and still cameras were used to capture the ink’s motion including a special camera… Read more »

South Korea’s Virtual Supermarket [VIDEO]

A fresh marketing idea is all what it takes to go from zero to hero!  Tesco homeplus, a newly introduced supermarkets chain in South Korea, is now the second largest in the country, thanks for using the right idea in the right place. South Korea is the second hardest working nation in the world, for such hardworking people, there might be little to no time for grocery shopping. Tesco made use of this fact, along with the reputation of south koreans of having technology integrated in alot of aspects of their lives; they introduced the Virtual Supermarket in subway stations. Huge… Read more »

8 Creative Pedestrians Crosswalk Ads

Do you like advertisements as a part of our life? Advertising is a way to communicate, but majorly the persuasion of audience turns into something annoying. And that’s when really creative ideas appear to change the whole concept of anticipation into interest. These ones are really grabby and effective. Specially if they are under your feet. Literally. 1. Made by  ACA-M (Associacao de Cidadaos Auto-Mobilizados), Portugal. The crosswalk is painted with names of pedestrians hit by cars. ‘A quarter of the road traffic victims were not inside a car. Respect the traffic signals. Respect life.’ 2. In August 2003 Mccann Erickson Costa… Read more »

Flash Mob

Have you ever seen a number of regular looking people taking part in a bizarre, out of the blues act? First thought to your mind – they must be crazy… something definitely weird is going on… The answer is very simple. You’ve just become a witness of the flash mob. A flash mob as a term appeared in 2003 to denote a group of people who assemble suddenly in a public place, perform an unusual and sometimes seemingly pointless act for a brief time, then disperse, often for the purposes of protest, advertisement, entertainment, or satire. Usually all the details… Read more »

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