List/Grid Tag Archives: Advertising
Coca Cola came up with one of their best marketing campaigns in their marketing history. After a study that stated that 50% of Australians haven’t tasted a Coke during a given month, the company decided that its time to reconnect with the public and remind the people of their favorite soft drink, and they’ve done it brilliantly. The company picked 150 of the most popular names in Australia and printed a unique name on each Coke bottle, urging user to “Share a Coke” with a special someone. The move grabbed immense attention and triggered sales like never before, booming the company’s profits and regaining its proper…
Advertising agency Cossette, based in Vancouver, BC, came up with a brilliant billboard design for McDonald’s restaurant. To target potential customers of the night looking for a fast meal on the go, a reflective billboard was designed which during daytime appears to be blank with no message, but at night the driving cars’ headlights reveal an advertising message that reads “Open all night”; definitely an attention grabber.
Don’t you love it when brands actually listen to their creative agencies and go with an idea totally out of the box. Here on a quiet Flemish square in a quiet Flemish town on a calm square where nothing much really happens, TNT launched a reality ad campaign to introduce their new TV channel in Belgium. Watch and see what happens when someone presses the Red Button: